Break down sales, marketing, and service silos to provide a seamless and personalised buyer journey. Turn leads into prospects, prospects into customers and customers into brand advocates by reaching buyers in the right place at the right time with the right message.
Released in 2018, Dynamics 365 for Marketing is one of the newest additions to the Dynamics 365 suite and allows marketers to collaborate with other business functions by providing a centralised view of the customer. From within Dynamics 365, marketers can segment data, build trigger and nurture campaigns, create emails, manage events and route sales-ready buyers to the relevant teams for tailored follow-up – negating the need to integrate with other third-party solutions.
A fully responsive events web portal comes with the subscription and makes it a breeze for your prospects and customers to register for events online. Marketers are then able to manage attendees and automate personalised communications based upon triggers such as new event sign-ups.
Dynamics 365 can be further extended with Microsoft PowerApps to create mobile apps for your marketers and salespeople to capture new leads at events, log attendees and collect feedback straight into Dynamics 365 and included within marketing automation campaigns.
Dynamics 365 For Marketing
Features & Benefits
Multichannel marketing campaigns Reach leads, prospects, and customers via email marketing, web landing pages, webinars, phone calls, LinkedIn lead generation forms and events.
Personalise experiences Map out your buyers’ journey to provide timely, relevant and personalised experiences based on campaign engagement and attribute data stored within Dynamics 365.
Make event management a breeze Execute in-person and virtual events with ease by managing registrations, speakers, venue logistics, and attendance data in partnership with industry-leading webinar provider ON24.
Engage customers across social channels Use Microsoft Social Engagement to build a social presence, source new leads and engage with prospects and customers across social channels.
Align sales and marketing Create one view of the customer by sharing a single source of contact, leads and customers to deliver consistent results across the buyer’s journey with Microsoft Dynamics 365 for Sales.
Support prospects through their journey Prioritise leads ready for sales engagement with multiple lead scoring models and sales readiness grades.
Increase productivity Use familiar Office 365 tools like built-in Word templates to easily create professional documents, Excel templates for analysing marketing activities and SharePoint for collaboration with colleagues, lead and customers.
Prioritise more effectively Use embedded intelligence like dynamics segmentation to target the right audience, multiple lead scoring models to prioritise leads, and customer interactions insights to personalise engagement.
Gain customer insight Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.
Improve social engagement Use social insights to gain competitive intelligence, measure and manage your brand reputation.
EXTENDING DYNAMICS 365
One of the things we love most about Dynamics 365 is the value-add tools that are provided as part of most Dynamics 365 licenses or included with Office 365.
View your most critical business data through a single pane of glass, no matter where it lives or where you are. Create stunning real-time and interactive dashboards using natural English - so no need to rely on IT or build complex queries.
Allow your customers, partners, and employees to self-serve with beautiful web portals, fully integrated to CRM. And, best of all, a web portal is included within most Dynamics 365 subscriptions free of charge.
CafeX is an omnichannel solution for Microsoft Dynamics 365 that delivers an integrated solution for personalised live engagement across digital touchpoints. It helps businesses enhance customer experiences and agent productivity, connecting more meaningfully with customers through chat, content engagement and rich co-browsing.
Dynamics 365's no-code visual editors support rapid deployment and makes it easy for your business to adapt quickly to new market opportunities.
Extend and connect
Dynamics 365 is highly extensible, helping you automate business processes across other Microsoft products and 100's of other third party systems for a unified experience.
Invest with confidence
Microsoft's cloud is one of the world's most trusted clouds. Reduce the cost and complexity of operating on-premises or hosted infrastructure by relying on state-of-the-art data centres to safeguard data.
Microsoft's continual investment in Dynamics 365 and aggressive release cycle means you can be reassured of a future-proofed platform that allows you to take advantage of the latest cutting-edge technologies such as Artificial Intelligence.
How we Help
We start by understanding your business, its objectives to help you design a CRM strategy to align people, process and technology. We provide a suite of end-to-end services to ensure you gain maximum benefit from your chosen solution.
As Microsoft Dynamics 365 Gold Partners and with Centres of Excellence focused on the different areas of the CRM stack, our deep-level expertise means design innovative solutions leveraging the latest product features and keeping the total cost of ownership to a minimum.