Marketo 2017 Spring Release

The latest Marketo 2017 Spring release release will be available soon. Marketo is the market leading Marketing Automation platform for Medium to large Enterprise organisations. If you are already a user of Marketo, then read on for exciting releases due this month. Remember to check your Marketo edition for feature availability.

Latest release features:

LinkedIn Lead Gen Forms

This feature will allow you to capture information within LinkedIn and then sync to Marketo. Follow up actions and notifications can then be automated using a new trigger.

Expire MSI Template

This feature will enable you set an expiration date when you publish an email and it will be automatically ‘un-published’ on the expiration date.

Bulk Extract APIs for People and Activities

This feature will help you transfer large amounts of Person and Activity data from Marketo to external systems.

ABM Enhancements:

There will be  a number of ABM enhancements available  which enable integrations and plug-ins with external systems to enhance marketing and sales effort. Features include:

  • Account Insight for Sales
  • Custom Fields on ABM named Accounts
  • Percentile Scoring on ABM Named Accounts
  • ABM Account List APIs

Web Personalisation Enhancements

There are a number of Web Personalisation Enhancements available that will extend the ways in which Marketo Web Campaigns can be personalised. Features include:

  • Web Campaign Upon Scroll
  • Web Campaign Upon Exit Intent
  •  Dialog Close Button Customisation
  • Archive Web Campaigns and Localisation

Bulk Extract APIs for People and Activities

This feature will help you transfer large amounts of Person and Activity data from Marketo to external systems. To read the full article on the latest Marketo 2017 Spring release, please click here or follow:  http://docs.marketo.com/display/public/DOCS/Release+Notes%3A+Spring+%2717  

To find out  about how Marketo could enhance the sales and marketing effort for your Medium to Enterprise business, please contact us on 01296 328 689 or email info@seelogic.co.uk.

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