Cloud vs on-premises – Should you stay or should you go?
If your company relies on an on-premises solution and is cautious about moving to the cloud then you are not alone. Many CIOs are concerned with security and complexity when it comes to migrating data to cloud services. There are many considerations when comparing cloud vs on-premises CRM solutions.
In this whitepaper “Should I stay or should I go?” we take a look at the main concerns that businesses have voiced, together with how these concerns are being addressed by the big SaaS and IaaS suppliers.
We compare the benefits and concerns of cloud vs on-premises options and look at future direction of service providers. In addition, we provide breakdown and comparison of the major cloud security features of Microsoft, Salesforce and Infor.
- A review of leading concerns raised by CIOs when considering cloud vs on-premises solutions
- A review of security threats and instances for cloud and on-premises environments
- A look at new hybrid solutions
- Comparison of cloud security featuresTo read the full article click here: Should you stay or should you go?
If you are considering updating your on-premises services and would like further advice or support, please contact us.
you might also like
IBM and Salesforce announce new partnership
Video of IBM & Salesforce agreement from Salesforce YouTube channel posted 21st March 2017
IBM and Salesforce announce new partnership!
IBM and Salesforce recently announced a new partnership that will be a landmark agreement. It will bring huge benefits to customers with smarter data insights that scale. The partnership sees the two technology leaders bring together their AI solutions. With Salesforce Einstein and IBM Watson working together, customers will be able to get smarter, faster decisions across sales, service, marketing, commerce, and more.
You can find out more by watching the video below or visiting here. The technology leaders claim that together, Watson and Einstein will ingest, reason over and derive recommendations to accelerate decision making and drive greater customer success.
Comments on the partnership
Ginni Rometty, chairman, president and chief executive officer, IBM, commented: “Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies.” He continues “This year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars. Now, with today’s announcement, the power of Watson will serve the millions of Salesforce and Einstein customers and developers to provide an unprecedented understanding of customers.”
Marc Benioff, chairman and CEO, Salesforce, commented: “The combination of Einstein and Watson will make businesses smarter and our customers more successful.” he continues: “I’m thrilled to form an alliance with IBM—no company’s core values are as close to Salesforce’s as IBM’s. It’s the best of both worlds.”
Initial features of the partnership
Initial features of the partnership will include:
- Predictive Insights through integration of Salesforce Einstein and IBM Watson
- IBM Weather Insights for Salesforce
- IBM Application Integration Suite for Salesforce
- Bluewolf Dedicated Consulting Services and Expertise for Cognitive Solutions
If you are considering a new CRM or Marketing Automation platform and are interested in having a demo of Salesforce or IBM Marketing Cloud, please contact us.
you might also like
Integrated Live: Marketing conference 16 & 17 November
Integrated Live: 16th & 17th November, London, formerly known as The Digital Marketing Show.
I have been to a good run of conferences recently, from FELTAG to Future Decoded to Integrated Live. I thought I’d give a quick overview of Integrated Live.
The agenda was packed with sessions with seven theatres and sessions running every half an hour from 10:30. There was content on all aspects of marketing from AdWords to VR. Most were full, so my top tip is decide on the key sessions you want to attend and go early. There were some illustrious speakers from Mark Wright (The Apprentice 2014 winner) to Lord Bilimoria.
There were at least three sessions on Digital Transformation, sadly I could not make it to all. I thoroughly enjoyed Paul Stevenson, Head of Enterprise Marketing Services at O2 UK, talk regarding “Digital Transformation within Business Marketing”. Paul talked about the 4 Ps of transformational change which are: People, Process, Priorities and Platform. O2 UK now use Salesforce CRM together with Eloqua for marketing automation as their combined platforms of choice. At SeeLogic we provide impartial advice on both systems, so it was great to hear Paul’s take on them.
I joined one session regarding content to find that there had been a last minute change and a new session brought in on shoppable video. It turned out to be an informative session, as I was not previosuly aware how far interactive video has come. Viewers can make real time decisions about choices characters make in film. They can also can change elements within music videos and hit images within film that immediately connects to an eCommerce platform if a viewer sees a product or item they like. For more information visit Smartzer
There were a number of talks on augmented and virtual reality. The consensus was that VR will be a fantastic tool for marketers in the future however it is not yet an easily accessible option. One talk showed how augmented reality like Pokemon Go had huge popularity but a very short shelf life. Ran Berger of Flat Rock Technology explained that a major challenge will be creating “stickability” with consumers amongst so many new options.
There was a great case study given about John Lewis who have used HoloLens to bring Buster’s Garden to life. Buster being the bulldog star of the 2016 John Lewis Christmas advert campaign. I have to admit as Bond Street was on the way back between ExCel centre and Marylebone, I did pop into their flag ship store. I visited the VR garden but stopped short of joining the queue to have a go. Impressive stuff nonetheless.
This has been a very short precis of a many, many interesting sessions. You can view highlights of the day from #IntegratedLive and of course, follow directly @IntegratedLDN. The conference is free to register, so definitely one to remember.
My final tip would be take a large bag as there were so many goodie bags and giveaways at each stand.
In conclusion, it was a fantastic two days and great to bump into some familiar faces. Perhaps I’ll see you there next year?
you might also like
Customer Trail Blazer
How to become a customer trail blazer
In this video first published on 6th October, Marc Benioff and other industry giants talk about the future of customer engagement. A key feature of the talk was Salesforce’s new AI suite Einstein which will change how employees in all areas of business will engage with customers. Marc also discusses the cloud, IOT and mobility. The video is taken from the Salesforce main keynote at the 2016 Salesforce Summit.
If you’d like to find out how Salesforce can help your business grow, please contact us.